This is a Contractor Role with a 1-year contract
In paid social, the creative is the targeting. What wins in the feed is platform-native, digital-first, and often deliberately unpolished: UGC-style video that earns attention instead of asking for it. The teams that win are the ones who can spin up dozens of concepts a week, test them fast, and know within days which idea deserves more budget and which one to kill.
That is the job here. You'll own the creative engine behind always-on paid campaigns across Meta, TikTok, and beyond: coming up with the hooks, writing the scripts, briefing production and UGC creators, and reading the numbers to decide what comes next.
This is a hands-on strategist role, not a theoretical one. You'll be judged on what performs, not on how good the deck looks.
Why we're hiring this role now
We're scaling always-on paid creative output in Brazil and need someone who can think in volume and in performance at the same time. Right now there's no single owner turning insights into a steady pipeline of ads that actually convert. That's the gap you'll fill.
What's in it for you
You'll own the creative strategy for a market end to end, from concept through to what the data says worked. There's no layer of approvals slowing you down and no one handing you the script to execute; you set the direction.
You'll work across the full performance stack: TikTok, Meta, and the formats that are winning right now. If you've been the person who executes someone else's playbook, this is the step up where you write it.
You'll also build the system that lets a small team produce a high volume of creative without losing quality, the kind of operating model that becomes your signature.
What you'll do
Plan and develop creative concepts and hooks for always-on paid campaigns across Meta, TikTok, and other digital channels
Write scripts and briefs that give production teams, UGC creators, and junior creatives clear direction
Define the guiding principles and platform best practices that let a small team ship a high volume of performance creative that works
Audit live creative (yours and competitors') and turn what you see into specific, actionable improvements
Read campaign performance data and decide which concepts to scale, iterate, or kill
Run rapid test-and-learn cycles to find winning angles before spending more budget
Partner with production and media buying to keep the creative-to-launch loop fast
What success looks like
A steady, high-volume pipeline of always-on performance creative shipping across paid channels
Clear, documented creative principles a junior team can follow to produce content that converts
Winning concepts identified and scaled through data-driven test-and-learn cycles
Underperforming creative diagnosed quickly, with a specific reason and a specific fix
Team and reporting
You'll work closely with the performance media and production teams and report into the marketing leadership for the Brazil market. This is a hands-on individual contributor role with room to shape how creative operates as output scales.
You're a fit if you have
Must-haves
Hands-on experience producing paid performance creative for Meta and TikTok, with UGC-style and platform-native formats at the centre of it
Deep, current command of Meta and TikTok creative best practices: you can look at any ad in the wild and say precisely why it works or does not, and what you would change
A track record of concepting, scripting, and shipping always-on paid ads at volume, not one-off campaign launches
The ability to think on your feet: give a junior team clear digital best practices without needing the full brief handed to you
Fluency in reading campaign data and using it to decide what to scale or cut
Practical, execution-first thinking rather than purely theoretical or slide-driven strategy
Nice-to-haves
Experience briefing or managing junior creatives, interns, UGC creators, or production teams
A portfolio of paid ads with performance results attached
Experience building repeatable creative operating systems