In a product-led business, a region is not one market. Brazil, Mexico, Argentina and the frontier markets each move at their own speed. This role is the executive owner of that portfolio: you set the growth vision, own the regional P&L, lead Country Managers, and make the calls that fuel one market and reset another.
You will also have been in the numbers yourself. The people who succeed here have personally moved user demand — pricing, acquisition, conversion, or free-to-paid — not only coordinated country teams or passed along a global playbook.
Brazil is the day-one priority. On day one you work with the Brazil team, understand what is working, and build a credible path for the region’s biggest market.
Why we're hiring this role now
The region has reached the point where per-country execution is no longer enough. As LATAM scales, someone must own alignment, capital allocation and ambitious execution across markets, with Brazil first. That person leads other leaders and still knows which lever moved users and revenue.
What's in it for you
You’ll own a multi-market P&L end to end: forecasting, budget allocation, investment trade-offs, and the calls that decide where to put money.
You’ll lead leaders. Country Managers across Brazil, Mexico, Argentina and the wider region report into you. Make each successful without disappearing into coaching-only, and without running every country yourself.
You’ll personally own commercial outcomes as well as the team: pricing, packaging, acquisition, conversion and free-to-paid experiments with a number attached.
You’ll build something from zero: a cluster of frontier markets, potentially including Colombia, Venezuela, Puerto Rico and Costa Rica, with an AI-infused operating model in partnership with the central AI group.
You’ll sit between a global product organization and the reality of selling in LATAM. Champion local needs into Product, Marketing, Content, Localisation and Finance, and see regional insight shape global product, pricing and packaging.
What you'll do
Set and own the LATAM growth strategy across users, revenue and market expansion, starting with Brazil.
Lead, develop and hold accountable Country Managers, while staying close to execution and the numbers.
Own the regional P&L, forecasting, budget allocation and investment trade-offs.
Own user-demand levers: pricing, packaging, acquisition, conversion, freemium and localisation; define experiments and measure results.
Build and scale the frontier-market cluster with the central AI group.
Be the two-way translator between LATAM teams and global functions, championing local needs with data.
Represent the company externally across LATAM: press, enterprise, government, ecosystem partnerships and events.
What success looks like
Regional user and revenue growth in Year 1, with at least one number you can point to from pricing, acquisition, conversion or freemium.
Brazil has a clear growth plan and the key demand levers are owned and improving.
Country Managers hit their goals while you remain accountable for the numbers and develop a high-performing team.
At least one market or motion is built from zero or turned around, with a quantified entry, exit and a playbook others can reuse.
LATAM insights shape global product, pricing and packaging.
Team and reporting
You’ll join the International Supergroup within the Growth Org and lead LATAM Country Managers directly. Partner daily across Product, Marketing, Content, Education, Localisation, Finance and B2B. You report into the CEO of the international business.
You’re a fit if you have
Must-haves
- Led other leaders (Country Managers / GMs), not only individual contributors.
- A regional or country P&L you signed.
- A from-scratch or turnaround with numbers — entry, exit, and the lever you pulled.
- A user, price, or conversion number you moved yourself, not “my team did the promos.”
- Spanish, with real operating time in Brazil plus at least one other major LATAM market.
- Influence with global central teams, built through data and a clear customer point of view.
Nice-to-haves
- A point of view on Canva, PLG, freemium or consumer SaaS — from actually using the product.
- Consulting or banking only when paired with real commercial operating work.
- Experience representing a company with press, government, enterprise or ecosystem partners.
- Portuguese.