In a product-led business, a region is not one market. Brazil, Mexico, Argentina and the frontier markets each move at their own speed, with their own economics, their own competitors and their own reasons a global playbook breaks the moment it lands. Winning LATAM means running it as a portfolio: fuel where there is momentum, reset where there is not.
This role is the executive owner of that portfolio. You set the growth vision, own the regional P&L, make the capital-allocation calls, and turn central firepower into local wins while making every Country Manager better at their job. Their wins are your wins; when a market stalls, that is yours to correct.
Brazil is the immediate priority. On day one you get behind the Brazil country team, understand what is working and what is not, and build a credible path to optimising the region's biggest opportunity.
Why we're hiring this role now
The region has reached the point where per-country execution is no longer enough. As LATAM scales, someone has to own alignment, focus and ambitious execution across multiple markets at once, set the multi-year vision, and be the single accountable owner when a market needs a reset. That is a new center of gravity, and it needs a leader.
What's in it for you
You'll own a multi-market P&L end to end: forecasting, budget allocation, investment trade-offs, and the capital-allocation calls that decide which markets get fuel. This is real commercial ownership, not a coordination seat. Portfolio management, not equal-resource distribution.
You'll lead leaders. Country Managers across Brazil, Mexico, Argentina and the wider region report into you, and your job is to make each of them successful. If you already know what great looks like at the GM level and you like coaching people to it, this is where you do it at scale (perfect if you have outgrown running one market yourself).
You'll also get to build something from zero: a cluster of frontier markets, potentially including Colombia, Venezuela, Puerto Rico and Costa Rica, run through an AI-infused operating model in partnership with the central AI group. A distinct, high-velocity portfolio inside your region.
And you'll sit at the intersection of a world-class global product org and the messy reality of selling in LATAM. You'll champion local needs into central Product, Marketing, Content, Localisation and Finance, turn those central resources into competitive advantages on the ground, and see regional insight shape global product, pricing and packaging decisions.
What you'll do
- Set and own the multi-year LATAM growth strategy across users, revenue and market expansion.
- Own the regional P&L: forecasting, budget allocation and investment trade-offs with strong commercial discipline.
- Lead, develop and hold accountable Country Managers across Brazil, Mexico, Argentina and the frontier markets, and own hiring decisions for the region.
- Build and scale the frontier-market cluster through an AI-infused operating model, in partnership with the central AI group.
- Be the two-way translator between LATAM country teams and global functions, championing local needs with data.
- Champion localisation across product, pricing, packaging, partnerships and messaging, and own content and marketing accountability for the region.
- Own internal comms, act as the executive escalation point for complex challenges, and resolve blockers within 48 hours.
- Represent the company externally across LATAM: press, enterprise, government, ecosystem partnerships and events.
What success looks like
- Regional growth accelerated by +15% in Year 1 across the LATAM portfolio, on top of business-as-usual momentum.
- All three Country Managers hitting their goals within your first two quarters, new Country Managers ramped to productivity in under 90 days, and hiring decisions closed within 30 days.
- A portfolio of winning markets, not a single hero country carrying the region, with at least one hard market stabilised or turned around from underperforming metrics to systematic success.
- A frontier-market cluster live and growing as a distinct, high-velocity portfolio within the region.
- LATAM insights shaping global product, pricing and packaging, with at least one regional innovation exported to other regions per year.
- Blockers resolved within 48 hours as a reliable operating rhythm, not an exception, and a team where people bring problems early and give each other honest feedback.
- A stronger external brand across LATAM through press, partnerships, enterprise relationships and ecosystem events.
Team and reporting
You'll join the International Supergroup within the Growth Org, the team that exists to help the company win locally at global scale. You'll lead the LATAM Country Managers directly, clearly leveled above them, and partner daily across Product, Marketing, Content, Education, Localisation, Finance and B2B. You report into the CEO of the international business.
You are the regional GM and the executive owner for LATAM. Whether a country team can't reach central capability or a central team doesn't understand the region, that is yours to solve.
You're a fit if you have
Must-haves
- Personally driven outsized results in a specific market, with a strategy or pivot you can point to as yours, and top performance in every role you have held.
- Built and led other leaders (Country GMs, regional directors or equivalent) and coached them to what great looks like.
- Stabilised or turned around a market, not just grown an already-healthy one.
- A record of true ownership: you used your own insight to unlock new growth instead of executing someone else's playbook.
- Owned a P&L and made real resource-allocation calls from it, with a firm grip on unit economics.
- Fluency in Portuguese and Spanish, with real customer and cultural exposure across Brazil and at least one other major LATAM market.
- A track record of getting things done through influence with global central teams, building support rather than demanding it.
Nice-to-haves
- Genuine product craft: you use the product, have opinions on what makes it great and where it could be better, and can hold a real conversation with a PM.
- A foundation in top-tier management consulting or investment banking, where performance was measured against a demanding peer group.
- Experience running an AI-infused operating model, or a clear point of view on how to build one.
- Experience representing a company externally with press, government, enterprise or ecosystem partners.
- Exposure to frontier LATAM markets beyond the big three.