Canva is live across LATAM, but "present in a region" and "winning a region" are not the same thing. Brazil, Mexico, Argentina and the frontier markets each move at their own speed, with their own economics, their own competitors and their own reasons a global playbook breaks the moment it lands.
Someone has to own that gap. Someone who can walk into an underperforming market, read the P&L, make the hard resource calls, and turn central firepower into local wins, all while making every Country Lead better at their job.
That is this role. You are the regional GM for LATAM: the executive who owns the growth strategy, the P&L, and the bridge between the ground and global.
Why we're hiring this role now
The region has reached the point where per-country execution is no longer enough. As LATAM scales, someone has to own alignment, focus and ambitious execution across multiple markets at once, set the multi-year vision, and be the single accountable owner when a market needs a reset. That is a new center of gravity, and it needs a leader.
What's in it for you
You'll own a multi-market P&L end to end: forecasting, budget allocation, investment trade-offs, and the capital-allocation calls that decide which markets get fuel. This is real commercial ownership, not a coordination seat.
You'll lead leaders. Country Leads across Brazil, Mexico, Argentina and the wider region report into you, and your job is to make each of them successful. If you already know what great looks like at the GM level and you like coaching people to it, this is where you do it at scale.
You'll sit at the intersection of a world-class global product org and the messy reality of selling in LATAM. You'll champion local needs into central Product, Marketing, Content, Localisation and Finance, and turn those central resources into competitive advantages on the ground.
What you'll do
- Set and own the multi-year LATAM growth strategy across users, revenue and market expansion.
- Own the regional P&L: forecasting, budget allocation and investment trade-offs with strong commercial discipline.
- Lead, develop and hold accountable Country Leads across Brazil, Mexico, Argentina and the frontier markets.
- Be the two-way translator between LATAM country teams and global functions, championing local needs with data.
- Champion localisation across product, pricing, packaging, partnerships and messaging, and own content and marketing accountability for the region.
- Be the executive escalation point for complex challenges and resolve blockers within 48 hours.
- Represent the company externally across LATAM: press, enterprise, government, ecosystem partnerships and events.
What success looks like
- A portfolio of winning markets, not a single hero country carrying the region.
- Every Country Lead is set up to succeed, with clear accountability and measurable growth in their market.
- At least one hard market stabilised or turned around, moved from underperforming metrics to systematic success.
- Central functions understand what LATAM needs, and country teams can actually access central capability.
- Blockers resolved within 48 hours as a reliable operating rhythm, not an exception.
Team and reporting
You'll join the International Supergroup within the Growth Org, the team that exists to help the company win locally at global scale. You'll lead the LATAM Country Leads directly, and partner daily across Product, Marketing, Content, Education, Localisation, Finance and B2B. You are the regional GM and the executive owner for LATAM, and whether a country team can't reach central capability or a central team doesn't understand the region, that is yours to solve.
You're a fit if you have
Must-haves
- Personally driven outsized results in a specific market, with a strategy or pivot you can point to as yours.
- Built and led other leaders (Country GMs, regional directors or equivalent) and coached them to what great looks like.
- Stabilised or turned around a market, not just grown an already-healthy one.
- Fluency in Portuguese and Spanish, with real customer and cultural exposure across Brazil and at least one other major LATAM market.
- Owned a P&L and made real resource-allocation calls from it, with a firm grip on unit economics.
- A track record of getting things done through influence with global central teams, building support rather than demanding it.
Nice-to-haves
- Genuine product craft: you use the product, have opinions on what makes it great, and can hold a real conversation with a PM.
- Experience representing a company externally with press, government, enterprise or ecosystem partners.
- Exposure to frontier LATAM markets beyond the big three.